Social Media Advertising.
Facebook & Instagram & TIKTOK
We create and manage social media campaigns that bring real engagement, traffic, and leads, while ensuring your budget is used efficiently. Campaigns are continuously optimized based on performance data, so every dollar works harder over time.
Our Approach
We don’t just launch campaigns – we actively manage and optimize them. Regular monitoring and adjustments reduce cost per result and improve overall campaign performance over time.
Pricing Packages.
BASIC
🎯 Perfect for testing or smaller campaigns.
✦ 1-2 campaigns setup
✦ Audience targeting and refinement
✦ 2-3 ad variations
✦ Weekly optimisation
✦ Monthly report
Suggested ad budget:
$500-$2,000 / month*
Estimated reach:
~50,000-200,000 impressions / month
STANDARD
🎯 For consistent results and growth.
✦ 2-4 campaigns setup
✦ Multiple audience segments
✦ 4-6 ad variations
✦ Ongoing A/B testing
✦ Retargeting setup
✦ Optimisation 2-3 times per week
✦ Monthly report
Suggested ad budget:
$2000-$7,500 / month*
Estimated reach:
~200,000-750,000 impressions / month
Premium
🎯 For full-scale campaigns and aggressive growth.
✦ Full campaign structure
✦ Advanced targeting + retargeting
✦ 6+ ad variations
✦ Continuous A/B testing
✦ Daily optimisation
✦ Strategy adjustments
✦ Detailed monthly report
Suggested ad budget:
$7,500+ / month*
Estimated reach:
~250,000 + impressions / month
* Ad budget is paid separately and goes directly to the advertising platform.
📊 Meta Ads CPM Benchmarks (2026) – Real Data
The Meta advertising platform doesn’t provide fixed reach numbers, but it does provide the CPM metric – Cost per 1,000 impressions, which is a key factor in determining how many people can see your ads.
📍 In the U.S. (Q1 2026), average CPM for Meta Ads (Facebook + Instagram) campaigns focused on Reach/Impressions typically falls in the following ranges:
✦ $7 – $9 – cost to show your ad 1,000 times to a broad audience
✦ $9 – $14 – cost to show your ad 1,000 times for most campaigns
✦ $14 – $20 – cost to show your ad 1,000 times to a narrower or more competitive audience.
Higher CPMs are possible for very narrow audiences or specific targeting settings.
This means that with a $1,000 ad budget, you can expect roughly ~70,000 – 140,000 impressions, depending on how “expensive” your audience is.
Estimated reach figures are based on Meta Ads CPM benchmarks in the U.S., where the cost per 1,000 impressions typically ranges from about $7 – $14 for reach and impressions campaigns, depending on targeting and competition. Actual reach may vary.
(Source: Affect Group Meta Ads CPM Benchmarks 1Q 2026) Link↗